Gone are the days of boring, old shakes as the only way to get your protein - WHEY COOLER™ is a radical new departure from the average! We've developed a 100% pure, undenatured whey protein isolate incorporating the best microfiltration methods yet, and converted it into the world's first high protein thirst quencher! In fact new WHEY COOLER™ is the real deal; it's the first protein that actually mixes, tastes and goes down just like your favorite sports drink, juice or Cool-Ade!